Why IB Schools Need a Different Admissions System

Most schools don’t need more leads – they need a clearer path from first contact to enrolled student. Here are five quick wins you can implement without changing your whole system.

  • Respond within 24 hours
    Families often inquire at several schools in parallel. A fast, friendly reply instantly sets you apart and reduces the risk of losing them.

  • Create one clear admissions page
    Instead of scattering information across the site, centralise everything: process, deadlines, fees, and a single call-to-action form.

  • Tag each lead by source and interest
    Knowing where a lead comes from (Facebook, website, referral) helps you invest in the channels that really convert.

  • Define 4–5 funnel stages
    For example: New lead → Contacted → Visit booked → Application → Enrolled. Your team should know exactly who is where.

  • Schedule two automatic reminders
    Simple email or WhatsApp reminders around visits and deadlines can dramatically increase show-up and completion rates.

What do you think?
1 Comment
avril 24, 2025

Looking forward to how these updates will modernize processes and strengthen the industry reputation!

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