École Canadienne de Tunis (ECT) is a prestigious private school in Tunis offering Canadian and international curricula to local and expatriate families. Over three years, Enrolia partnered with ECT to transform their admissions from a reactive, high-volume but low-conversion operation into a structured, predictable growth engine.
+900 students
New enrollments generated over three years
THE CHALLENGE
- High lead volume (5,000+ annually) with low conversion rates
- Disconnected departments using different systems — no unified family view
- Inability to forecast enrollment accurately for capacity planning
- Board lacked real-time visibility into admissions performance
3-YEAR PARTNERSHIP
Year 1 — Foundation & System Implementation
- Unified CRM across all departments
- Standardized admissions funnel design
- Initial AI-assisted lead prioritisation
Year 2 — Optimisation & Scale
- Advanced segmentation: local vs. expatriate families
- AI-powered nurturing sequences
- Multi-campus coordination system
Year 3 — Predictive Growth
- Advanced forecasting models
- Board-level predictive dashboard
- Automated reporting and alert system
THE RESULTS
- Total New Enrollments: +900 students over 3 years
- Revenue Impact: +12M TND incremental revenue
- Overall Enrollment Growth: +60%
- Operational Efficiency: 50% reduction in manual follow-up
- Forecasting Accuracy: 95% accurate enrollment predictions
KEY METRICS
- Cost per lead reduced by 42%
- Inquiry to visit conversion: +31%
- Visit to application conversion: +28%
- Application to enrollment conversion: +37%