Groupe Scolaire International « Les Nouvelles Générations » (GSING) is a premium IB World School in Djerba, Tunisia, offering PYP, MYP, and DP programmes. Despite excellent academic offerings and modern facilities, the school struggled with unpredictable enrollment, chaotic admissions processes, and an inability to convert inquiries into enrolled students.
THE CHALLENGE
- Unpredictable enrollment cycles with heavy reliance on last-minute admissions
- Chaotic process: spreadsheets, WhatsApp, email — no tracking, no visibility
- No data on funnel performance or cost per enrolled student
- Difficulty competing with regional schools for qualified IB families
- Baseline: 9 paid enrollments for the target intake
OUR TRANSFORMATION — 4 PHASES
- Strategic Audit: Identified 37% leakage between inquiry and application
- Admissions Architecture: Segmented funnels for nursery, day school, and boarding
- System Build: CRM with automated lead scoring and follow-up sequences
- Performance Campaigns: Targeted Meta campaigns focused on IB advantages in the region
THE RESULTS
- Paid Enrollments: 9 → 130 (14x growth in one intake)
- Admission Rate: 30% → 52.4% (+22.4 points)
- Cost Per Enrolled Student: 27€ (industry benchmark: 500€+)
- Prospect to Paid Conversion: 9% → 39.4%
- ROI: 1,346% on total marketing investment
- Meta Campaign: 2,800€ generated 55 directly attributable enrollments (≈51€/student via paid channel)
OUR METHODOLOGY
ROI calculated on the basis of incremental tuition revenue from 130 additional enrolled students (average annual fees × 130) vs total investment (campaign spend + Enrolia setup fees). The 27€ blended cost per student reflects all channels; the 51€ figure reflects Meta campaign spend only. Methodology available upon request.
WHAT CHANGED
- Admissions team reduced manual follow-up by 60%
- Board gained real-time dashboard for enrollment projections
- School achieved 92% capacity utilization for target intake
- Established predictable process for future cycles