Groupe Scolaire International « Les Nouvelles Générations » (GSING) is a premium IB World School in Djerba, Tunisia, offering PYP, MYP, and DP programmes. Despite excellent academic offerings and modern facilities, the school struggled with unpredictable enrollment, chaotic admissions processes, and an inability to convert inquiries into enrolled students.
The Challenge:
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Unpredictable enrollment cycles with heavy reliance on last-minute admissions
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Chaotic admissions process using spreadsheets, WhatsApp, and email without tracking
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No visibility into funnel performance or cost per enrolled student
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Difficulty competing with regional schools for qualified IB families
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Baseline: 9 paid enrollments for the target intake
Our Transformation:
We implemented our 4-phase admissions transformation system:
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Strategic Audit: Identified 37% leakage between inquiry and application
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Funnel Redesign: Created segmented funnels for nursery, day school, and boarding
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AI-Powered System: Implemented CRM with AI agents for lead scoring and follow-up
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Performance Campaigns: Launched targeted Meta campaigns focusing on IB advantages
The Results:
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Paid Enrollments: 9 → 130 (14x growth)
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Admission Rate: 30% → 52.4% (+22.4 points)
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Cost Per Enrolled Student: 27€ (industry benchmark: 500€+)
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Prospect to Paid Conversion: 9% → 39.4%
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ROI for School: 1,346% on marketing investment
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Campaign Spend: 2,800€ generated 55 directly attributable enrollments
What Changed:
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Admissions team reduced manual follow-up by 60%
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Board gained real-time dashboard for enrollment projections
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School achieved 92% capacity utilization for target intake
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Established predictable process for future enrollment cycles