École Canadienne de Tunis (ECT) is a prestigious private school in Tunis offering Canadian and international curricula to local and expatriate families. Over three years, we partnered with ECT to transform their admissions from reactive operations to a predictable growth system.
The Challenge:
High lead volume (5,000+ annually) with low conversion rates
Disconnected departments (marketing, admissions, finance) using different systems
No unified view of family journey across multiple touchpoints
Inability to forecast enrollment accurately for capacity planning
Our 3-Year Partnership:
Year 1: Foundation & System Implementation
Unified CRM across all departments
Standardized admissions funnel design
Initial AI agent implementation for lead prioritization
Year 2: Optimization & Scale
Advanced segmentation for local vs. expatriate families
AI-powered nurturing sequences
Multi-campus coordination system
Year 3: Predictive Growth
Advanced forecasting models
Board-level predictive dashboard
Automated reporting and alert system
The Results:
Total New Enrollments: +900 students over 3 years
Revenue Impact: +12M TND incremental revenue
Growth Rate: +60% overall enrollment growth
Operational Efficiency: 50% reduction in manual follow-up time
Forecasting Accuracy: 95% accurate enrollment predictions
Key Metrics:
Cost per lead reduced by 42%
Inquiry to visit conversion increased by 31%
Visit to application conversion improved by 28%
Application to enrollment conversion optimized by 37%
System Impact:
Unified dashboard for marketing, admissions, and leadership teams
Automated document tracking and deadline management
Real-time alert system for at-risk applications
Predictive modeling for capacity planning